Workplaces
Project Case Study: The Future of Workspaces
Project Title: From Coworking to Co-Thriving: Pioneering the Future of Sustainable Workspaces
Client: LAMB, Stockholm, Sweden
Year: 2022
Reimagining the Future of Workspaces
In an increasingly competitive coworking market, LAMB faced significant challenges in positioning itself beyond a traditional workspace provider.
Nordic Future Labs partnered with LAMB to pivot its business model from a struggling coworking space to a pioneering office builder and sustainable workspace designer.
This transformation integrated wellness and sustainability, helping LAMB become a leader in creating future-ready work environments.
The Challenge
LAMB’s unique wellness-centric approach was not enough to differentiate it in Stockholm’s saturated coworking market. The company struggled with an outdated business model, unclear brand identity, and limited leadership structure.
Key challenges included:
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Market Saturation: Difficulty standing out in a crowded coworking landscape.
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Limited Scalability: Existing B2C model was not sustainable for growth.
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Leadership Gaps: The founder-led approach needed strengthening to support long-term strategic decision-making.
Our Approach
Transforming into a Sustainable Workspace Innovator
Nordic Future Labs led a comprehensive transformation, focusing on leadership, brand identity, and business strategy to reposition LAMB as a sustainable and human-centric workspace pioneer.
1
Leadership Reinvention
We provided intensive coaching to the founder and facilitated the transition to a co-founder leadership model. This expanded leadership team allowed for more robust decision-making and strategic planning.
2
Asset Reevaluation and Business Model Pivot
Through a detailed analysis of LAMB’s assets, we identified strengths that could be leveraged to shift from a purely coworking model to a B2B offering. LAMB transitioned into providing flexible, sustainable office environments tailored to well-funded organizations seeking hybrid work models.
3
Brand Transformation and Strategy Development
A new brand identity and archetype were developed to reflect LAMB’s evolved mission. We positioned LAMB as a partner for sustainable companies, transforming it into a leader in designing human-centric office spaces.
4
Sustainable Revenue Streams
We developed a new business model that expanded LAMB’s offerings beyond coworking, incorporating office design services to maximize ROI and create additional revenue streams.
LAMB now serves as a strategic partner, helping organizations design sustainable workspaces that promote employee well-being.
5
Marketing and Growth Strategy
An organic growth strategy focusing on partnerships and brand positioning was implemented, enhancing LAMB’s visibility in the market.
Results
Scaling Towards Sustainable Success
LAMB’s transformation led to significant achievements:
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Award Recognition: Named one of the top three co-working spaces in Sweden and recognized at the Nordic Startup Awards for “Most Innovative Workspace Design, 2023.”
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Expanded Offerings: Successfully transitioned to providing office design services, establishing LAMB as a thought leader in sustainable workspace creation.
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Scalability and Growth: With a strong, scalable business model, LAMB is now equipped to expand its impact, fostering sustainable and innovative work environments.
Nordic Future Labs helped LAMB reimagine its business, turning challenges into opportunities and positioning the company as a leader in the sustainable workspace movement.
The project showcases the power of strategic pivots, leadership development, and sustainable design in shaping the future of work.
Who we are
Nordic Future Labs is a strategic innovation agency dedicated to designing the future of business and society. Our multidisciplinary team of strategists, designers, and innovators works alongside global organizations to solve complex challenges.
Rooted in Nordic values of resilience, sustainability, and collaboration, we bridge the gap between vision and execution, transforming bold ideas into actionable strategies that drive real-world impact.
Our impact
We partner with global leaders across industries, driving sustainable innovation and resilience. Our work spans diverse sectors, from transforming coworking spaces into sustainable office hubs to crafting strategic responses for global organizations navigating complex challenges.
Each project is a testament to our commitment to making a positive impact—economically, socially, and environmentally.
Eco-friendly Resorts
Transformed traditional resorts into carbon-negative, eco-friendly destinations that blend luxury with sustainability.
Thriving Workspaces
Redefined coworking into co-thriving spaces, creating sustainable and human-centric office solutions recognized by the Nordic Startup Awards.
Sustainable Fashion
Empowered fashion brands to embrace sustainable practices, creating innovative, eco-conscious products that resonate with modern consumers.
GOVERNMENT
& INSTITUTIONS
AGRICULTURE
& FOOD
NATURE
& FORESTRY
TECH
MANUFACTURING,
AUTOMOTIVE & AIR
SHIPPING
& LOGISTICS
OCEAN
& WATER
HEALTH CARE
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